snapchat is in hot water with India, one of the most lucrative markets for social media companies. The revelation that the disappearing messaging specialist’s ceo Evan Spiegel dismissed the country as “poor” sparked a nationwide boycott and negative reviews of Snapchat, the company’s multimedia sharing app.
According to a 20-page statement published by variety, Anthony Pompliano, a former employee at Snap, alleges that Spiegel said the following in 2015: “This app is only for rich people. I don’t want to expand into poor countries like India and Spain.” The allegations, which appeared in a lawsuit that Pompliano filed against the company, were immediately picked up by Indian social media enthusiasts, who responded by encouraging users to boycott the app. Indians were successful in driving Snapchat’s rating on the Apple
) App store down to one star from five stars.
Pompliano Stirring the Pot?
Pompliano claims the comments were made after Spiegel was told in a meeting that Snapchat was performing poorly in foreign markets. In his lawsuit, he also claimed that Snap “fraudulently” lured him away from this previous position at Facebook
) by lying about user data. Pompliano, who was fired after just three weeks at Snap, went on to add that company executives were “completely misinformed” about key metrics.